These are some of the things I can do for founders and startups:

• Brand Identity and Mission Formulation: Assisting in the creation and development of the Client’s brand identity and mission. I help extract the brand from a dream in your mind and distill it into a clear, simple proposition that speaks to your truth.

• Copywriting: Consulting on copy for the Client’s website, promotional materials, and digital content. I will review website copy and outbound messaging to make sure everything sounds like your voice and adds to the solution your simple proposition posits. I will audit things at an agreed upon cadence and provide actionable feedback.

• Access to Consultant’s Rolodex: Providing introductions to industry professionals, including PR teams, advertising firms, influencers, and other relevant contacts. I know a lot of good marketers, agency creatives and influencers from my time in the ad world— I will introduce you to them as needed.

• Coaching: Offering coaching and preparation for meetings including promotional engagements, employee staffing, and investor meetings. If requested, I will give feedback on potential hires. I can also be a member of the interview committee. I’ll review decks for speaking events, VC meetings, etc.