I’m a full stack, consumer obsessed creative marketer. That means I can look at a product and have a pretty good idea of whether a consumer will like it. I can also identify and create strategies for the benefits of the product. While I’m doing that, I am also thinking about the go-to market plan, including marketing campaigns that execute against the benefits that I have helped identify and created. All of this generally happens simultaneously and sometimes even instantaneously if the product is awesome and we’re all in sync on why it exists.

I have decades of experience at ad agency such as BBDO, Y&R, Grey, Publicis, JWT, RGA, and Johannes Leonardo. If you’re into ad awards, I’ve won all of them. I’ve never met anyone who is able to simultaneously operate from product strategy to ad campaign creative like I do . I am significantly more humble than I sound right now.

What I done.

As the Original Creative Director of Dollar Shave Club, I helped create and build DSC from a 25 person startup with about 12,000 members, to a globally recognized disruptor and Goliath killer with over four million Members. I wrote or creative directed all outbound DSC communications between 2013-2020. Alongside the small creative team I helped build, we conquered about 18% of the wet shave market in three years by running circles around P&G and their many, many agencies. In the process, we broke the blades and razors model. Best part is, I have a beard.

What I do now.

These days, I advise and consult startups at all stages to help them hone their product to something a consumer wants. I help come up with benefits and strategies and build a foundation for a brand that reflects the product and its strategy. Ultimately your brand should ladder up to a simple truth that everyone would agree on. I can help come up with that, too.

Need advice? Contact me here.