I’m a full stack, consumer obsessed creative marketer. That means I can look at a product and have a pretty good idea about whether a consumer will want it. I can also identify and create strategies to maximize the benefits of the product. While I’m doing that, I am also thinking about the go-to market plan, including marketing campaigns that execute against the benefits that I have helped identify and create. All of this generally happens simultaneously and sometimes even instantaneously if the product is awesome and we’re all in sync about why it exists.

I have decades of experience at ad agencies such as BBDO, Y&R, Grey, Publicis, JWT, RGA, and Johannes Leonardo, where I wrote a Super Bowl commercial for Miss Piggy and went viral for my Google Job Experiment (5.1 billion impressions for a mere $6). If you’re into ad awards, I’ve won them all. I’ve never met anyone who is able to simultaneously operate from a product strategy POV and an ad campaign creative POV like I do. I promise I am significantly more humble than I sound right now, I just get excited about this kind of stuff…

What I done.

As the Original Creative Director of Dollar Shave Club, I helped create and build DSC from a 25 person startup with about 12,000 members, to a globally recognized disruptor and Goliath killer with over four million Members. I wrote or creative directed all outbound DSC communications between 2013-2020. Alongside the small creative team I helped build, we conquered about 18% of the wet shave market in three years by running circles around P&G and their many, many agencies. In the process, we broke the blades and razors model. Best part is, I have a beard.

What I do now.

These days, I advise and consult startups at all stages to help them formulate their mission statements and hone their product. I help come up with benefits and strategies and build a foundation for a brand that reflects the product and speaks to its ideal consumer. Ultimately, your brand should ladder up to a simple truth that everyone would agree on. I can help come up with that, too.

Need advice? Contact me here.